Local SEO Services
Table of Contents
Business Name, Address, Phone Number (NAP)
NAP stands for Name, Address, Phone number. Including this information on individual contact pages for each business location is important for local SEO because it helps search engines understand the location of the business and how to accurately display the business in search results.
Having individual contact pages for each location also allows you to include specific information about each location, such as the services offered, business hours, and any other relevant details. This can be helpful for users who are searching for information about a specific location and can improve the user experience on your website.
Including NAP information on your website can also help improve the visibility and credibility of your business in local search results. When search engines see that your business has a consistent NAP across multiple websites, it can improve your business’s local search ranking and increase the likelihood that your business will appear in local search results.
Local SEO For Large Websites
Google SERP Local Map Pack
Local citations are mentions of a local business’s name, address, and phone number (NAP) on other websites. These citations help search engines understand that a business is local and relevant to a specific area. Local citations can come in the form of online directories, review websites, local news websites, and other websites that mention local businesses.
Having a high number of local citations can improve a local business’s visibility and ranking in the local search results. This is because search engines view local citations as a signal of a business’s credibility and relevance to a specific location. When a business has many local citations, it can help to build trust with search engines and improve the chances of the business appearing in the local search results.
There are several directories that businesses should consider creating a local business page on, in addition to Google My Business. These directories include:
- Yelp: This is a popular directory that allows businesses to create a page and list their services, hours of operation, and contact information.
- Facebook: Many businesses have a Facebook page in addition to their website, which can serve as a local business page as well.
- Apple Maps: If your business is listed on Apple Maps, it will appear when someone searches for a business or location on their Apple device.
- Bing Places: This directory is run by Microsoft and allows businesses to create a page and list their information.
- Yellow Pages: Although it may not be as popular as it once was, creating a page on Yellow Pages can still be beneficial for businesses.
- Foursquare: This directory allows businesses to create a page and list their information, as well as offer special deals and discounts to customers.
Local Business Schema
Schema is a type of code that you can add to your website to help search engines understand the content on your website more effectively. When it comes to local businesses, schema can be used to mark up specific types of information, such as the business’s name, address, phone number, and hours of operation. This can help search engines understand the relevance and context of this information, and display it more prominently in the search results.
For example, if a local business adds schema to its website to mark up its name, address, and phone number, this information may appear in the search results with a special format that makes it easier for users to see and interact with. This can include a map with a pin for the business’s location, a click-to-call button for the phone number, and a link to get directions.