Digital Marketing Consulting
Improving your online visibility and organic traffic to your business.
Brands I've Worked With
Increase Website Traffic
Strategic content creation around your business, products and services is stating the obvious. Focusing on evergreen topics, trends, seasonality and visuals for users can drastically help a business. In order to increase website traffic, content is part of the equation but there are technical enhancements such as website speed, responsiveness between mobile devices and desktop computers, internal links, structured data and web core vitals.
To simple put it we’ll need to cover a few areas:
Types of Digital Marketing
Depending on the type of business you operate, service, product based, SAAS, B2B or B2C, the strategy will be very different. We’ll take a look at the direct and in direct competitors to understand the how they are competing with your company on search engines. Keep in mind, search engines like Google may be a large source of traffic to your company but we can also take a look at email marketing, social media, paid advertising, affiliates and other sources of website traffic and revenue.
E-commerce Business Marketing
E-commerce is complex and there are multiple moving parts to it from SEO where we would focus on product keyword research, facets, filters, taxonomy, product-specific content, image alt text, internal links, categorizing products, structured data, product feeds, upsells, sales funnel optimization and the list continues.